Packaging

Beside the fact that fabric softener packaging are all very similar, we noticed that the fabric softener packaging only appeal to the female audience, the visuals are very delicate, with pictures of flowers, babies, women, and rounded shapes with smooth curves. 

Our idea was to go against it, and focus on the product in young people, men and women who are starting adulthood and need practicality, so we went for something more universal to update the aesthetics of the fabric softener packaging.