OdaraDoll is a handmade dolls’ one man show, what started as a hobby became a business for Fabio Teodoro and I had the pleasure of being responsible for the creation of its identity. This project had the goal of conceptualize and develop the branding of the company, reflecting Fabio’s desire to bring back the playful and tactile universe of handmade fabric dolls.

The project was completely made by me, from the first drafts to all the brand materials, including the illustrations. The idea was to use the reference the handmade characteristic of the products and bring it to a fresh and modern look and manifestations, in a way that works for both digital and printed media.